Making your brand matter

Brands that make a difference

Branding is a hot topic. It is well acknowledged that brand is the most valuable asset of a firm. It helps to differentiate itself from competitors, to create unique value and to construct meaningful relationships with stakeholders, upon which the success of the company is dependent: customers, talents, investors, influencers and the general public.

All too often, however, brand is regarded merely as a promotional tool, thinking that the brand is complete when it its core meaning is crystallized and visualized in brand identity guidelines and as compliant communication tools have been taken into use. It is not.

That is when all fun begins.

Let us help

In the global market economy, winners manage to establish a meaningful difference to their competitors. Longing for meaningfuness has come to stay, and images matter when making decisions.

Brand is an effective tool for meaning construction and image creation. For business managers it provides a strategic tool for constructing and maintaining a unique and sustainable competitive position in the continuously changing operating environment.

Brand construction is a strategic process, which integrates the goals, points of differentiation and the customer promise of an organization as an integral part of business processes, development programs and the everyday operations of every employee.

Our Services

Brand Construction

Strategic Positioning
Corporate Brand Construction
Employer Brand Development
Personal Brand Construction
Place Branding
Brand Communication and Marketing

Strategic Development

Inclusive Vision and Strategy Process
Strategy Implementation
Development Projects and Concepts
Change Management
Meaningful Leadership
Stakeholder Collaboration

Training and Coaching

Executive and Leadership Team Coaching
In-House Training Programs
Development Days and Business Retreats
Innerbrand® Coaching
Inneressence Coaching
Innerpresence Coaching

Signified Ltd

SIGNIFIED is a consulting and training company specialized in strategic development and brand management. We help leaders, entrepreneurs and professionals to utilize brand as a tool in constructing a meaningful strategy, sustainable competitive position and a success story rich in content.

We support our customers in chrystallising and implementing brand strategies, coach in developing their operations and assist in the interaction with stakeholders. We accelerate change where there is a need for making objectives, values and everyday operations to coincide.

Reliably, efficiently and with a humane approach.

“
Riitta familiarized herself promptly, precisely and profoundly in the strategy work of Mylly Shopping Center, challenged us to look at it from a novel perspective, and brought significant insights into the framing of our mission and vision.
I warmly recommend Riitta’s professional skills and willingness to deeply understand the needs of the customer. I believe that it is a major advantage in many customer cases.
Thank you, Riitta, for our cooperation!
Mari HantulaCEO, Mylly Shopping Centre